New Business Development Leader (Sporting/ Business Development/ Revenue Growth) – Senegal, Dakar
Dakar, Dakar
Job Description:Our client a major sporting league expanding to the African continent is currently in search of a New Business Development Leader to be based in Senegal, Dakar reporting to the President.  This position will play a key role in the continued growth and expansion of the business by leading the sponsorship revenue aspect of the company. The successful candidate will be implementing the new business development strategy with a focus on new partnership development – prospecting, pitching, negotiating and securing new marketing partners. The role will require frequent travel throughout the Africa region, and will work closely with the leads of the company Media, Events and Marketing functions. He/she will also be tasked with creating new revenue streams as the fan base continues to grow.

Responsibilities:

Drive the continued growth and expansion of the business and revenuesDevelop and implement a new business development strategy for the business, in consultation with the PresidentBuild relationships with senior-level decision makers at prospective sponsors, relevant marketing agencies, event management companies, and promoters to generate new partners and other new business opportunitiesCreate, present, sell, and execute integrated programs and initiativesManage the entire sales process from proposal to deal memo submission and contract execution by liaising with other departments (Legal, Finance, etc.)Adapt current marketing programs and create new initiatives tailored to the companyIdentify fan engagement opportunities to facilitate greater fan acquisition and one-to-one relationships with current fan baseMaintain a working knowledge of the sales and marketing activities of prospective partners as well as the general advertising, marketing, and technology landscape to understand potential client solutionsMaintain a database of highly valuable targets and opportunitiesMonitor the activity of other sports and entertainment properties in the region

Requirements:

Qualification and SkillMinimum of 12 years of sales or business development experience

Bachelor’s degree requiredStrategic thinker – able to shape, develop and execute the strategy for the companyStrong persuading and negotiation skillsA credible communicator, adept at operating at the board levelCommercially-minded and results-drivenExcellent presentation skillsAbility to work well within a matrixed organizationMust be fluent in English and FrenchA passion for sports, preferred Other skills requiredSuccessful track record building business in Africa; must have strong understanding of the market and a network of relationships across all sectors of Africa’s marketing and media landscapeHigh level connectivity – client side and sponsorship/marketing community in generalAbility to attain and exceed targets. This should involve delivering integrated programs that include media, print, interactive and event-based assetsEntrepreneurial approach with a strong understanding of business fundamentalsA track record of securing sponsorship contracts for rights holders in sportsKnowledge of TV and digital sales, merchandising and communicationsAbility to develop creative solutions which will meet the objectives of prospective partnersExperience of working within a structured corporate environmentBusiness knowledge – being up to date with business/market/industry trendsWorking knowledge of digital and social media markets in the regionA thorough understanding of the sports landscapeExperience of working for a high profile global organizationSome global travel is required for this position

Please apply directly, by clicking on the ‘apply button’ and visit www.caglobalint.com for the latest CA Global jobs. Shearidan RabschSenior Recruitment ConsultantCA Global Finance Should you not receive a response in two weeks, please consider your application unsuccessful. Your CV will be kept on our database for any other suitable positions.