Are you an experienced Supporter Engagement Officer looking to use your digital marketing expertise to support our mission for a world where human rights are enjoyed by all?

JOB PURPOSE:

The Supporter Engagement Officer (West & Central Africa) will design and implement audience journeys to grow, develop and mobilize Amnesty International’s supporters in West & Central Africa.

ABOUT YOU:

You will have proven experience of digital marketing with expertise in email marketing, with a strong background in digital content creation and mass mailing using CRM tools.

You will have demonstrated expertise in audience segmentation, split testing and response analysis and optimisation for email, with excellent communication skills in French and English.

Location: The role will be based in Dakar (Senegal).

MAIN RESPONSIBILITIES:

Please see the attached job description for more information on responsibilities, skills and experience required.

• Help grow and develop new online audiences and increase the engagement of existing Amnesty supporters in the region.
• Design and deliver regional supporter journeys for audiences in countries where we don’t have a presence on a range of campaigns.
• Write and produce compelling human rights content in French and English that inspires, empowers, and mobilises our audiences to get involved in our campaigns and activities; primarily for HTML emails, but also for other content types (eg digital adverts, videos, animations, blogs, etc).
• Set up email campaigns, by templating html emails; commissioning translations; monitoring engagement, analysing data and producing reports; and developing clear segmentation strategies.

SKILLS AND EXPERIENCE:

• Significant proven experience of digital marketing with expertise in email marketing.
• Excellent written communication skills in French and English.
• Experience in digital content creation, including copywriting in French and English, html email design.
• Experience in mass mailing and CRM tools, preferably with the Engaging Networks platform.
• Analysis and reporting on digital marketing KPIs, including conversion and cost metrics.

Please note the salary published is the gross salary, subject to national tax.

ABOUT US

Amnesty International is a global movement of more than 10 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world.

Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they’re denied. And whether we’re applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we’re all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere.

At Amnesty International, we are passionate about what we do and we are proud of our achievements as a movement. To compensate our employees for the critical work they do, we reward them through a combination of an attractive and sector competitive salary and benefits package, high levels of engagement and involvement, and a commitment to employee development.

Benefits include 37 days annual leave (inclusive of public holidays and grace days), pension scheme, employee assistance programme, life assurance and many more benefits designed to suit your own personal lifestyle. All of this, in a professional, engaging environment.

For further information on our benefits, please visit https://www.amnesty.org/en/careers/benefits/

WHAT WE HOPE YOU WILL DO NEXT

If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click

Freedom, Justice, Equality. Let’s get to work.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

How to apply

https://www.aplitrak.com/?adid=d2FzZWVtYS5pYnJhaW1vLjExNDU1LjM4MzBAYW1uZXN0eS5hcGxpdHJhay5jb20