About MSI

MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, affordable, high-quality services for all.

Today, our organisation has almost 9,000 team members working in 36 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centred care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too.

We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.

About the Role

Is responsible for embedding sales and trade marketing best practices in “Growth countries” that results in the following measures of success.

• Expansion of core product distribution (number of outlets stocking MSI products) in designated countries in core channels
• Every designated country successfully tracking, using and reporting sales efficiency metrics
• Every designated core country programme operating with a clear sales and marketing calendar of activities and a trade promotion/marketing activity plan that optimizes trade and marketing spend investment to maximise sales.
• Every designated core country achieving in-outlet visibility targets and operating with channel “5P picture of success” for sales reps to be clearly directed on their work.
• Africa region operates with promotional evaluation approach maintaining a “Trade promotional ROI library” to inform activities and maximise investments. The learnings from these evaluations to feed back into social marketing best practices and business planning guidance.

Reports directly to Associate Director – Regional Social Marketing with indirect report to Head of Product Marketing and Trade Marketing.

There is a very high level of interaction and collaboration with Country Social Marketing leads marketing Regional team members (product, supply, finance)

It is a full-time role for 2 years, based out of a MSI core country where MSI has an operating entity. This role will require extensive travel to MSI Country Programmes in Africa, approx. 40% time.

About You

For us, it’s vital that every MSI team member believes in and is committed to our organisational mission, vision and values.

This means that we will only accept applications from candidates who are unequivocally pro-choice.

Our values act as guiding principles, providing us with a clear direction. They set the tone for how we approach our work, interact with others and align ourselves as ‘One MSI’. It’s important that our team members truly resonate with our values and demonstrate them consistently, in all that they do.

We recruit talented, dynamic individuals with diverse backgrounds who share our mission and are focused on delivering measurable results. As an equal opportunity employer, we are committed to fostering an inclusive workplace where everyone can participate and contribute meaningfully. We value open-mindedness, curiosity, resilience, and a solutions-oriented mindset, alongside a commitment to promoting equality and safeguarding the welfare of both team members and clients.

We seek exceptional communicators who are self-motivated, solutions-driven, and aligned with MSI’s mission and entrepreneurial mindset. You should be dedicated to driving social change in an environment focused on sustainable impact, both locally and globally, and comfortable working with diverse teams in an ambiguous setting.

To perform this role, you’ll need the following skills:

Trade Marketing Manager is responsible for supporting countries in making right strategic and tactical decisions that directly impact sales and brand performance. Ability to extract meaningful insights from data and translate them into effective strategies is critical for driving business growth and maintaining a competitive edge in the market. The level of analytical skill required is high.

TRADE MARKETING & SALES EXPERTISE

• Sales: good understanding of the complete sales process from prospecting to closing and the ability to optimise each stage of the sales cycle (steps of the call). Have worked with different types of customers ranging from small independent drug sellers through to modern trade.
• Sales analytical skills: very strong proficiency in tracking and analysing key sales performance indicators and using the data to make informed recommendations. Skilled in sales analytics tools and very familiar in sales KPIs. Extremely high excel, numerical and financial literacy able to interpret different data sets, including sales trends, market data, and Health Professional feedback to make informed decisions and develop effective Trade Marketing strategies.
• Trade marketing strategies & “5Ps” proficiency in tailoring sales approaches to different customer segments
  • Price: Setting optimal prices to maximise volume/profitability
  • Product: Selecting right range for right channels
  • Point of sale and brand visibility: expertise in developing compelling point-of-sale materials, and creating brand standout.
  • Placement: getting the products into right location in outlet
  • Promotion: all elements of trade investment and trade promotions elements of health professional education and detailing.

Ideally,

• Good understanding of the SRH products. This includes knowledge of product benefits, competitive advantages and have proven experience in discussing, selling & detailing medical information effectively with healthcare professionals.
• Active engagement and experience in Sales & Operations Planning process

LEADERSHIP, COACHING, COMMUNICATION

• Communication: Clear and persuasive communication, including the ability to present complex data in an understandable manner. Skilled in powerpoint and other presentation software.
• Good interpersonal skills: strong relationship-building abilities; cultural sensitivity and adaptability; empathy and active listening skills.
• Training/coaching: Can adapt sales training/coaching as needed, able to flex to ensure teams learn and grow. Understand products and selling arguments.
• Strategic Thinking: Ability to create actionable plans and prioritise tasks in fast paced, dynamic environments

To perform this role, you’ll need the following experience:

• Sales acumen: 5-10 years of experience in the healthcare /pharmaceutical industry, preferably in roles such as Pharmaceutical Sales Representative, Medical Representative. Must have worked for a period of time (minimum 3 years) in Trade marketing management.
• Sales KPIs and sales tracking and sales analytics– have extensive experience with both sales tracking systems but also with more basic ways of capturing sales performance metrics. And how to use a wide range of sales KPIs to drive growth.
• Trade investment: Very experienced in setting trade terms and trade customer investment strategies that resulted in changed trade terms or new trade spend promotional strategies.
• Trade marketing: have solid experience in setting optimal prices to maximise volume/profitability; selecting right range for right channels; created Point of sale and brand visibility. Worked with sales and marketing calendars to ensure alignment with marketing activities and integration with overall business strategy; set sales targets and forecasts.
• Market Knowledge: Deep understanding of trade, competitive landscape in Africa.
• Team leadership: proven ability to lead cross-functional teams in delivering sales/trade marketing initiatives
• Problem solving: wide experience in creating responses to sales challenges

Ideally,

• New product launches– have experience of in launching products and sales training for new product launches.
• Relevant sales or training certifications (e.g., Certified Sales Professional, Certified Training Professional). Industry-specific certifications related to pharmaceuticals or healthcare

Pharmaceutical Product Knowledge – have experience in learning about new types of drugs, including: mechanism of action; therapeutic uses; pharmacology expertise and regulatory compliance knowledge

Please click here to view the job framework

Location: London UK (hybrid working – minimum of 2 days per week in the office) or where any country programme MSI operates.

Full-time: 35 hours a week, Monday to Friday (For UK based team members).

Contract type: 2-year fixed term contract.

Salary: £40,000 – £51,000 per annum for UK based candidates. Discretionary bonus + benefits. For all other locations, the salary will be banded within the national context.

Salary band: BG 9

Closing date: 22nd April 2025 (midnight GMT). Interviews may take place before this date for exceptional candidates.

For internal employees applying from an MSI country programme, the role will be positioned within the existing salary structure of the country. Local terms and conditions of the country will apply.

How to apply

Please apply via our website – https://globaleur242.dayforcehcm.com/CandidatePortal/en-GB/msichoices/Site/CANDIDATEPORTALINT/Posting/View/5515

Postuler en cliquant sur le lien suivant :

https://reliefweb.int/job/4144938/regional-sales-and-trade-marketing-manager