Organisation overview

Tostan is a 501(c)(3) non-profit organization headquartered in Thies, Senegal, operating in five West African countries and partnering with actors across Africa and around the world through training and mutual learning.

Tostan’s mission is to empower communities to develop and achieve their vision for the future, and inspire large-scale movements leading to dignity for all. Since its founding in 1991, Tostan’s flagship program, the Community Empowerment Program, has supported community-led impacts in education, health, economic empowerment, governance, the environment, and many other areas. Tostan has been particularly proud to play a significant role in the large-scale empowerment of women and girls, the community-led abandonment of harmful practices such as female genital cutting and child marriage, and the expanding partnership between local community leaders and local government in creating sustained change.

Tostan has also built and scaled a platform to share its work with other organizations and has welcomed over 900 development practitioners and local leaders from 49 countries across Africa and around the world to engage in its model. Tostan’s global efforts to champion community leadership, empowering education, and other critical topics have shaped development approaches, policies, and priorities at many levels.

In an increasingly complex, challenging global context, Tostan feels a compelling sense of urgency to build upon this 32-year legacy to support community well-being in new and greater ways. In early 2023 Tostan will launch its Strategy to 2030: In partnership for community well-being. Developed in collaboration with partner communities, local & national government, and supporters from around the globe, this strategy will support breakthroughs in community well-being by engaging new clusters of communities, deepening connections and resources at local level, and catalysing the broader ecosystem of actors that support communities. Partnerships – with communities and with key actors in their ecosystem – are at the heart of realizing this potential. For more information, please visit: www.tostan.org

Position Summary

The Creative Content Associate (CCA) will be an innovative, highly organized self-starter with experience in storytelling, content creation and graphic design. She/He will be inspired by Tostan’s ambitious new strategy and will contribute to the advancement of our communications by innovative content to reach our audiences. With knowledge of new media and emerging trends in creating original and relevant content the person in this role will bring expertise and enthusiasm to our thriving organization. She/He will have the ability to build relationships with colleagues from a range of different cultural and professional backgrounds, and will be able to follow processes as well as work flexibly and creatively when needed.

Role Overview

Reporting to the Head of Communications and working closely within the Communications Team, the Creative Content Associate is responsible for developing and executing our content strategy inspired by Tostan’s ambitious new strategy.

She/He will play a key role in conceptualizing and creating innovative, engaging and high-quality multi-channel content (articles, videos, infographics, podcast, etc.) across Tostan’s platforms.

The Creative Content Associate will propose relevant and authentic content to deliver Tostan’s message to key audiences (including community partners, philanthropic and institutional partners) in innovative ways that connect to our organizational goals. This role requires a deep understanding of creative storytelling, exceptional communication skills, and a keen eye for detail.

Key responsibilities

Under supervision of the Head of Communications, the Creative Content Associate (CCA) will:

• Contribute to the implementation of Tostan’s Communications Strategy and Annual Work Plan;
• Implement Tostan’s content strategy to build and strengthen our reputation in the digital space;
• Ensure that all external and internal content and communication materials are in line with Tostan’s brand guidelines;
• Identify and develop content in innovative formats to amplify success stories in Tostan’s community partners;
• Work closely with Community of Practice (COP) coordinator to create relevant and innovative content to promote Tostan’s work using storytelling;
• Propose and produce multi-channel digital content (“snacked” formats) that are adapted and innovative and relevant to effectively communicate Tostan’s objectives and messages;
• Work closely with Program Leadership Team, Philanthropy, RD and Influencing teams to develop appropriate institutional communications materials (promotional brochure, one-pager, fact sheet, kakemono, etc.);
• Conceptualize and produce compelling and visually appealing communications materials, including but not limited annual report, infographics, newsletters, Press kit, etc;
• Create, produce, and edit high-quality audio visual content, including videos, podcasts, webinars banners, and other multimedia materials;
• Conceptualize and produce visually appealing communications asset to promote the Tostan Training Centre;
• Design appropriate content/assets to meet the communication needs of Tostan’s sister organizations (newsletters, blogs, etc.);
• Work closely with national coordination’s to develop fit-for-purpose communications materials (promotional brochure, one-pager, fact sheet, kakemono, Templates etc.) ;
• Stay up-to-date with the latest technologies, trends, and best practices in content creation and digital marketing, and implement new ideas to enhance the brand’s online presence;
• Manage Tostan’s image library and act as a point of reference within the communications team on Safeguarding and Protection.

This list is not exhaustive, the Creative Content Associate (CCA) will be called upon to perform any other duties that may be assigned to him in connection with his skills or position.

Key relationships

Direct line Manager: Head of Communications

Peer (within the Partnerships department)

Communications Associate

Localisation: Thies, Senegal

Key qualifications required

Education:

• Bachelor Degree in relevant field is welcomed and preferred

Language skills:

• Fluency in French (oral and written) required;
• Fluency in English required;
• Knowledge of a local language in which Tostan works is welcome.

Knowledge and Experience:

• Proven professional experience in a similar role with a solid portfolio demonstrating your creative expertise (photography, videography, graphic design, etc.);
• Expertise using and overseeing the production of websites, online communities, videos, webinars, infographics and other multimedia web content;
• Proficiency in multimedia software and tools, such as Adobe Creative Suite, Final Cut Pro, Davinci Resolve and other relevant editing software;
• A solid understanding of SEO principles, social media trends, and digital marketing strategies;
• Creative and innovative mindset, with strong understanding of storytelling techniques, visual aesthetics, and audio visual production processes;
• Experience working for a non-profit or impact-driven organization is an asset;
• Experience in or understanding of content collection, including following consent and safeguarding procedures.

Soft skills (characteristics)

• Enjoy working within a small NGO environment that is mission-driven,
• An inspiring professional practitioner, strategic in outlook and pragmatic in operation;
• Ambitious with a sense of urgency and passion, alongside personal credibility;
• Inspiring, inclusive, resilient, highly self-motivated and detail oriented;
• Excellent communication, interpersonal, analytical and written communication skills with exceptional ability to communicate complex information in clear simple language;
• Excellent written and verbal communication skills in English and French;
• Ability to build strong working relationships, both in-person and virtually;
• Team player, comfortable in working with multiple deadlines, under pressure and in a multicultural environment;
• Believes strongly in Tostan’s mission to empower communities to develop and achieve their vision for the future and inspire large scale movements leading to dignity for all.

Type of contract: local contract

Start date: February 2024

Our team is made up of people who strongly believe in Tostan’s mission to empower communities to develop and realize their vision for the future and inspire large-scale movements towards dignity for all.

Vision, Mission, Values, Problem definition

Vision

Dignity of all

Mission

Empower communities to develop and realize their vision for the future and inspire large-scale movements toward dignity for all.

Values

Love – integrity, respect and humility – learning and innovation – sustainability – partnerships – and dialogue

Problem definition

Lack of success in empowerment and non-formal education, exacerbated by poverty and deeply rooted social norms, created an environment that does not adequately prepare individuals and communities to realize their own vision of well-being. Sustainable communities

How to apply

Send your resume, cover letter, portfolio (desirable) and scans of your diploma and certificate of education and training by email to [email protected].

Please send an email with ” CCA2024 “ quoted in the subject line. We will accept applications until December 25th, 2023. Incomplete applications will not be considered.

Tostan is an equal opportunity employer. We evaluate all applications in accordance with legal standards and without regard to race, religion, age, gender, origin or disability.

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