Winrock International recrute un Social Media/Communication Officer

Position Summary

The Social Media/Communication officer will work closely with the program teams and partners to ensure consistent messaging across Entrepreneurship & Investment. He/She will support regular and timely content creation including visual conception for the inspiration component of the project. He/She will work to ensure USAID Entrepreneurship & Investment’s visibility is optimized and all online communications are USAID branding- and marking-compliant. He/She will support program communications efforts, including events’ promotion, creative implementation of varied communications strategies using social media, video, and audio.

Essential Responsibilities

• Support the USAID Entrepreneurship & Investment team to communicate a clear understanding of the project’s identity and mission through consistent use of standard messages integrated into all communications, especially online. An important objective of USAID Entrepreneurship & Investment communications is to demonstrate the activity benefits among entrepreneurs and enterprises, especially women and young people.
• Contribute toward preparation of materials (English and French) documenting USAID Entrepreneurship & Investment’s interventions and impact. Such materials could include press releases and talking points; photographs and captions; social media (LinkedIn, Facebook, Twitter, Instagram, TikTok and YouTube) product entries and/or Winrock blog posts; program updates; success stories, radio shows, podcasts and narrative summaries of program activities.
• Graphic design conception in accordance with USAID’s Branding and marking plan.
• Ensure that the prepared materials are well showcased on the social media pages.
• Regular collection of project-related photos, video, and other content from project staff, ensuring compliance and related to privacy, personal information, and documentation.
• Maintain records of communications outputs related to USAID Entrepreneurship & Investment’s external-facing work, including trackers with links to social media and/or print/video media and the estimated impressions.
• Maintain records of all internal technical products and tools (guidebooks, brochures, briefers, DVDs, posters, etc.)
• Ability to travel outside of Dakar to project sites, as needed.

Qualifications and Background

Education

Undergraduate degree in Communications, Business, English, Social Sciences, Graphic design or related field.

Experience

• Minimum of two years of professional expertise in communications, preferably with a background in social media marketing and graphic design
• Previous experience with women and youth engagement, expertise in graphic design and/or video and audio production is strongly preferred.

Skills/Knowledge

• Excellent communication and organization skills are essential. Basic computer skills (Microsoft Office Suite – especially Word, PowerPoint) are required.
• Experience in Graphic Design and its software.
• Knowledge of social media tracking tools.
• Video editing and photography.
• Excellent interpersonal and networking skills, as well as the ability to conduct professional relationships.
• Fluency in spoken and written French, English, and Wolof.

Winrock is an equal opportunity employer. We are committed to providing equal employment opportunity for all people and value diversity and inclusiveness. Winrock recruits, employs, trains, promotes and compensates regardless of race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.

At Winrock we have a clear mission: Empower the disadvantaged, increase economic opportunity and sustain natural resources through unwavering dedication to accountability, equity, innovation, integrity and transformation.

Winrock knows that its success comes from the hard work and steadfast dedication of its diverse workforce. Winrock remains committed to maintaining diversity, inclusion and equity across the entire organization.